Frequently asked questions

I help you look at the business you've already built and work out what needs attention next. That might mean your pricing, sales process, offers, capacity, numbers, marketing, systems or a decision you've been circling for months. We don't start with a generic plan. We start with what's actually happening in your business.

I work with business owners who already have clients or customers, have made sales and have something real to look at. You don't need everything to be polished. You do need enough happening in the business for us to investigate.

Most of my coaching is designed for people who already have something working. If you're very early, a Deep Dive can still make sense if you have one specific question or decision. I'm also creating a programme for newer business owners launching in January 2027.

A Deep Dive is one focused 90-minute conversation for one specific problem, question or decision. A Business Intensive is for when there is more going on underneath the first question. We meet first, I create a questionnaire based on your business, you complete it, I review it, and then we use the Intensive to make decisions and create a practical focus for the next 60 to 90 days.

The Collective gives you ongoing group coaching, working calls, WhatsApp support and community. Growth 1:1 is private coaching for six months, with someone looking at the whole business with you.

That's normal. Send me a message and tell me what's happening in your business. I'll help you work out whether a Deep Dive, Business Intensive, The Collective or 1:1 makes the most sense.

No.I don't decide whether you're ready for coaching based on one income number.I'm much more interested in what you've already built, what is happening in the business now, and what you want next.

I work with both service and product businesses.Over the years, I've coached business owners including event planners, florists, photographers, graphic, brand and web designers, social media managers and marketers, PR professionals and publicists, copywriters, coaches and consultants, therapists and alternative health practitioners, nutritionists, lawyers, developers, authors, professional organisers, tour guides, hair and makeup artists, stylists, gift businesses, shops and other product based businesses.They're very different businesses. But the questions underneath them are often surprisingly similar.How do I make more money? Am I charging enough? Do I actually need more clients? What should I be marketing? Can I afford to hire someone? Why am I so busy but not seeing it in my bank account? What should I be doing differently?I don't need to be an expert in your industry. I need to understand your business. Your numbers. Your clients. Your offers. Your capacity. What is happening now. And what you want next.

Maybe you do. But before we decide that, I want to know what happens when someone enquires, how many clients you can actually take, what each client is worth, and whether there is money you're already missing. More clients can be the answer. They're just not automatically the answer.

No. You don't need to arrive with a beautiful spreadsheet. But we will look at numbers when they can help us make a better decision. Your numbers aren't there to judge you. They're information.

Yes. But I'm not going to automatically tell you to post more. We'll look at how people are finding you, what happens when they enquire, what you're saying, what you're selling and where the gaps might be. Then we decide what actually needs changing.

Yes. Before deciding who to hire, I want to understand what you're doing now. What takes your time? What only you can do? What could someone else do? What needs a better process before you hand it over? Sometimes the answer is hiring someone. Sometimes we discover something else needs to change first.

Then that's what we work on. Business isn't only numbers and strategy. There's a human running it. Fear, confidence, habits, boundaries and old ways of thinking can all affect the decisions you make. I'm an NLP Master Practitioner, and mindset is part of how I coach when it's relevant.

There are different ways to work together, starting with a 90 minute Deep Dive at $340*. You can see the current prices and payment options for all of my coaching on the Work With Me page. *A note for Israeli residents: VAT will be added to the prices shown.

Yes. Most of my coaching happens online, so I work with business owners internationally.

No. My faith is part of who I am and you'll sometimes hear me talk about it. But you don't need to share my beliefs to work with me. My Jewish Women's Business Networking is specifically for Jewish women, but my coaching is open to both women and men.